Mark Lesselroth, principal of Brenner Business Development and Marketing Chair for the Central New York International Business Alliance (CNY IBA), recently had an opportunity to write about the year that wasn’t for the Central New York Business JournalJan. 6 2012 Going Global. It was a reflection on predictions that were made earlier in 2011 by his colleague, Professor Peter Koveos from the Kiebach Center and Syracuse University. While the local economy continues to struggle there are opportunities for companies large and small on the international circuit. The CNY IBA is here to help those businesses who are interested in exploring international trade to help grow their bottom line.
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