Skip to main content Skip to secondary content

» Industry Observations

  • April 24, 2013

    Dove does an AMAZING job…

    For those of you you may have missed the latest creative campaign for Dove soap I’ve included a link. It has to be one of the most though provoking campaigns that touches on a subject matter that tends to be very personal and sensitive – body image. I just wanted to express my gratitude to […]

    Read Full Perspective Comments (0)
  • March 24, 2011

    What’s Your Budget?

    How many times have you found yourself in a competitive bid situation for a project where a prospective client provides you parameters for a project but doesn’t tell you how much money they have to spend on this project. Instead they send out an RFP to 3,4, sometimes more companies, and look at what comes […]

    Read Full Perspective Comments (0)
  • January 13, 2011

    The “Three C’s” to Success

    I’ve been doing business development for a long time and it seems as if you can boil success down to three “C’s”: Competence, Cost and Chemistry. With all the competition that exists, the first two C’s are almost a given. If you don’t come across as knowledgeable about your prospective client’s industry and your aren’t […]

    Read Full Perspective Comments (0)
  • January 12, 2011

    Managing Expectations

    It’s 4:59pm on a Friday and you receive a call from the client whom you’ve been trying to get a hold of for the last 3 weeks regarding some questions you have about the brief and doesn’t she ask you if you could email her some layouts by Monday. Does this sound familiar? Unfortunately most […]

    Read Full Perspective Comments (0)
  • January 11, 2011

    If you “Talk the Talk” then “Walk the Walk”

    I’m sure we are all familiar with this saying and I thought it would be appropriate to apply this to the professional service industry especially the marketing communications sector. How often have we encountered an agency professing to be an expert in something but when push comes to shove it turns out they fall short […]

    Read Full Perspective Comments (0)
  • November 18, 2010

    If you can’t beat them join them!

    So you are this top creative hot shop that no one has ever heard of besides the local tattoo parlor. How do you crack into the Fortune 500 brands. Unless you go out of your way to enter and win national or international awards, and do a ton of shameless self-promotion, both of which cost […]

    Read Full Perspective Comments (0)
  • May 09, 2008

    Doug Zanger Interview with Mark Lesselroth

    I recently had the pleasure of being interviewed by Doug Zanger, (founder of xhang creative and contributor to Advertising Age) on the topic of businesses development. Since this subject matter is near and dear to me I felt this was a great opportunity for me to share some of my thoughts on new business development. […]

    Read Full Perspective Comments (0)
  • May 07, 2008

    Communication is Key to Success!

    Whether it’s your partner, friend or business colleague, communication is vital for a successful relationship. This holds especially true in the world of new business development. It’s come to my attention that all too often new business specialists appear to be on an island unto themselves and are only noticed when a new prospect is […]

    Read Full Perspective Comments (0)
  • November 22, 2007

    Over Engineered Customer Service

    I think we can all agree that good customer service in any country represents the cornerstone of a successful business. This holds especially true in the United States of America. Unfortunately more times than not our experience with customer support is a bad one for more reasons than I can count. That said I recently […]

    Read Full Perspective Comments (0)
  • July 25, 2007

    Face time is important

    I’ve always been a big believer that getting in front of a potential customer is critical to sealing the deal. As Doug Zanger states in his Ad Age piece conference calls will only get you so far. At the end of the day people want to do business with people they like and the only […]

    Read Full Perspective Comments (0)