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  • May 04, 2007

    Lovemarks first test

    People write books all the time but not many help a company, in this case Saatchi & Saatchi win nearly $1 Billion in new business! Chalk one up to Kevin Roberts, CEO of Saatchi and author of the book “Lovemarks.” Not only did he manage to win J.C. Penny without a review but he pulled […]

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  • April 03, 2007

    Sprint calling Mr. Goodby

    There is this saying “be careful what you ask for…” Sprint recently announced awarding it’s billion dollar plus ad account to Goodby, Silver and Partners. While I’m a huge fan of their work and think they are a great agency I do think they have their work cut out for them with Sprint. Sprint is […]

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  • January 27, 2007

    And the winner is…

    … the Interpublic Group. Just when we all thought the Wal-Mart ad agency fiasco was over, news of Julie Roehme (former SVP Marketing Communications for Wal-Mart) suing the worlds largest retailer hit the presses. With all the negative stories surrounding the Wal-Mart agency search, I wonder how many people picked up on the fact that […]

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